RESEARCH

  • Advancing knowledge and practice through applied research

Research AT A Glance

A qualification in Business Management positions graduates for diverse career opportunities across industries by combining leadership training with practical management skills. Beyond strengthening technical expertise in areas like finance, marketing, and human resources, the program cultivates critical thinking, communication, and decision-making abilities that employers highly value. This blend of knowledge and soft skills not only enhances personal and professional growth but also gives graduates a competitive edge, enabling them to excel in leadership roles, drive organisational success, and confidently navigate the demands of a global business environment.

Our Research Fields

Our research focuses on specialised areas where management science meets societal needs. The foundation of our work is what we call intelligent interdisciplinary integration: the seamless blending of business, technology, psychology, and sports sciences with emerging innovations such as artificial intelligence (AI).

  • Business Management – exploring strategy, leadership, entrepreneurship, innovation management, and sustainable organisational practices in local and international contexts.

  • Technology & Digital Transformation – studying the adoption, application, and impact of emerging technologies on industries and societies.
  • Business Psychology – advancing understanding of human behaviour in organisations, employee engagement, leadership psychology, consumer behaviour, and workplace well-being.
  • Sports Management – applying management and psychology to sports organisations and the business of sports.

This cross-disciplinary approach ensures that none of these areas stand in isolation—rather, they interconnect to create new knowledge and solutions for contemporary global challenges.

Research Streams

A qualification in Business Management positions graduates for diverse career opportunities across industries by combining leadership training with practical management skills. Beyond strengthening technical expertise in areas like finance, marketing, and human resources, the program cultivates critical thinking, communication, and decision-making abilities that employers highly value. This blend of knowledge and soft skills not only enhances personal and professional growth but also gives graduates a competitive edge, enabling them to excel in leadership roles, drive organisational success, and confidently navigate the demands of a global business environment.

  • Strategic Leadership & Innovation– Focuses on new models of leadership, corporate innovation, and adaptive strategies that help organisations remain competitive in rapidly changing environments.

  • Sustainable Management– Examines practices that balance economic success with environmental stewardship and social responsibility, addressing ESG frameworks and sustainable value creation.
  • Entrepreneurship & SME Development– Investigates entrepreneurial ecosystems, start-up growth, family business management, and the scalability of SMEs, particularly in emerging markets.
  • Global Business & Internationalisation – Explores cross-border trade, international market entry strategies, global supply chains, and intercultural management challenges in a globalised economy.
  • Digital Transformation– Research how digital tools, Industry 4.0 technologies, and smart systems reshape organisations, industries, and customer experiences.

  • Artificial Intelligence & Business Applications– Studies how AI, machine learning, and automation enhance business decision-making, improve efficiency, and create innovative business models.
  • Cybersecurity– Focuses on safeguarding digital infrastructures, risk management, data protection, and building organisational resilience against cyber threats.
  • Employee Engagement & Organisational Behaviour – understanding motivation, well-being, and performance in modern workplaces.

  • Leadership Psychology – examining cognitive, emotional, and behavioural factors that shape effective leadership.
  • Consumer & Market Psychology – investigating decision-making, branding influence, and behavioural economics.
  • Change, Stress & Resilience – exploring how individuals and organisations adapt to technological disruption and global challenges.
  • Sports Business & Marketing – studying sponsorship and sports branding.

  • Governance & Policy in Sports Organisations – exploring ethics, governance frameworks, and leadership in sports institutions.
  • Sports, Society & Technology – analysing digitalization in sports and its social impact.

INSTITUTIONAL RESEARCH Partners

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GET IN TOUCH WITH OUR STUDY ADVISOR

maria mischkewitz teamleitung info-center ham

Have questions about your program or future study options? Our dedicated advisors are here to guide you through every step, from application to graduation.

Study Advisor

Phone: +233 (0) 24 8080 961 / +233 (0) 27 2007 121
Email: academicservices@ghana.my-university.com
Available from: Monday – Saturday 9am – 5pm

GET IN TOUCH WITH OUR STUDY ADVISOR

Have questions about your program or future study options? Our dedicated advisors are here to guide you through every step — from application to graduation.

maria mischkewitz teamleitung info-center ham

Study Advisor

Phone: +233 (0) 24 8080 961 / +233 (0) 27 2007 121
Email: academicservices@ghana.my-university.com
Available from: Monday – Saturday 9am – 5pm